Project 8: Brochure




Inside Flap




A two sided (duplex) square trifold brochure.

Process (Programs, Tools, Skills):

I set up the square trifold template in Adobe InDesign using measurements and a layout I found on the internet. I knew I wanted a brochure that when opened would display three panels enabling me to visually showcase the acronym of my logo through the “body” of the brochure.  I really liked the idea of using a square design to have my brochure more unique.

I used squares  throughout the brochure to create repetition and flow and tie in my color scheme. I deliberately clipped my images to omit the background to create more of a flat design feel and keep things simple.

For each image I used the ‘quick selection tool’ in Adobe Photoshop to remove the background of the image. I then used the ‘refine mask’ dialogue box to smooth and apply contrast to the outline of images. The changes I made in the ‘refine mask’ dialogue box made a softer image – I especially like how the runner turned out and the whisps from her ponytail are more natural. I then ‘placed’ the images into InDesign where I used the ‘text wrap’ option to wrap my text around the ‘alpha channel’ of the runner and the happy sleeping man.

I created the simple SEE logo in Adobe Illustrator using the shape tool with fill and text which would match my color scheme. I then placed it into InDesign on the front and back covers.

Programs/Tools Used: Adobe InDesign/Adobe Illustrator/Adobe Photoshop

Message: Inform my audience about three key elements that are key to a healthy life. I created a slogan, “SEE yourself healthy” that I felt would help my audience be able to connect to and remember after they put down my brochure.

Audience: This brochure was designed to appeal to persons aged 12+.

Top Thing Learned: How to create and successfully print a trifold layout in InDesign for a square brochure. I also learned how to  clip images in Photoshop, and wrap text around an image in InDesign.

Color scheme and color names: Tetradic: brick, violet, lime, and teal

Title Font Name & Category: Myriad Pro / Regular / Sans serif

Copy Font Name & Category: Palatino / Regular/ Serif

Word count: 360

Thumbnails of Images used:

Man Waking Up In Morning And Stretching On Bed Best-Exercises-Stretches-Runners Perfectionist Shopping-Basket

Sources (Links to images on original websites):