Logo Update

I published myLioness_Communication_whitebackground original logo designs for a class assignment on February 20th. To proceed with my web design project, I knew I wanted to give my logos one final touch to get it perfect for what I wanted. I really liked the outline of the lioness head from my previous design logo 2 and knew I wanted to use it! I also determined that I would change the name of the company to give my audience a better understanding of the chosen icon. In the end, I basically changed the crown color and company name and here is my updated design. For a detailed process of the original logos, please refer back to this post: https://runlittlejo.wordpress.com/category/design/logos/

Project 5: Logos


Description: Three different logo designs for the same company.

Process: I really enjoyed this project and coming up with different design options and then figuring out how to use Illustrator to make these ideas come to life. My company icon was a lioness, so I looked online for ways I could implement it. I found a lioness face shaped necklace using different shapes and knew this could turn into a unique and cool icon. I played around with the tracing features and used the pen tool and eraser both to come up with the finished result. The crown was added to give a touch of femininity. In the middle design, after typing a monogram I turned those letters into outlines and manipulated the J to fit my design needs. Another exciting thing I discovered was how to type text on an outline for a badge feel. With my typography I used two different fonts to create contrast as well as using color schemes. I also found a lioness running that I placed into illustrator and then used the pen tool to outline the shape of a running lioness.

Programs/Tools Used: Adobe Illustrator

Message: “Running” to communicate strong, courageous, & powerful messages.

Audience: Runlittlejo Communications is a grassroots company instituted and devoted to communicating wholesome and uplifting messages for anyone around the world that will listen.

Top Thing Learned: How to draw using the pen tool

Color scheme: Top Logo: Split Complementary; Middle Logo: Complementary; Bottom Logo: Anagolous

Color Names: Top Logo: Red, Orange, & Teal; Middle Logo: Blue and Orange; Bottom Logo: Brick

Top Logo – Font #1 Name & Category: PT Sans (Sans Serif)
Top Logo – Font #2 Name & Category:
Bank Gothic (Serif)

Middle Logo – Font #1 Name & Category: PT Sans Caption (Sans Serif)
Middle Logo – Font #2 Name & Category:
PT Sans (Sans Serif)

Bottom Logo – Font #1 Name & Category: Onyx (Modern)
Bottom Logo – Font #2 Name & Category:
PT Sans Narrow (Sans Serif)

Votes on favorite logo:
Top Logo = 9; Middle Logo = 9; Bottom Logo =13
My favorite logo: Top Logo