Description: Demonstrate useful photography skills, including editing. Incorporate those skills to showcase a quality image, a consistent color scheme based on that image, some text, and a few design elements.
Process (Programs, Tools, Skills): I began by sketching out an idea and then selected a color scheme that would best suit the plan from the Visual FOCUS book, I decided on Split Complementary. I took a photo with appropriate light, sharp focus, and nice composition. I used my Nikon D60 camera to accomplish this, and then imported the photo into Photoshop and used editing techniques: levels, sharpness, saturation, and color balance. I learned a lot using color balance & selection tool and how I could fine tune a few details of my photo to help support the color scheme by making the buttons on the yellow coat indigo, and adding a touch of violet to the lining of the coat sleeve. Then I designed an 8.5×11 layout that included my photo, text, and repeating design elements. I incorporated my color scheme title, color swatches, and color names into my design. I used the eye dropper tool and adjusted the color in the color picker to match a little more accurately. I loved the contrast that these bold colors demanded. After going through this process it was fun to see the vision I started out with come to fruition.
Message: I wanted to create a vibrant poster for a social media campaign that I recently read about in the Deseret News. I wanted to show a contemporary, yet playful understanding of the color wheel that would be memorable when seen.
Audience: Any person who has read/discovered the Book of Mormon and has an account on any social media platform.
Top Thing Learned: I learned a lot about the composition of photography. I also learned how to edit the image to keep quality and enhance the overall appeal by using Photoshop.
Color Scheme: Split Complimentary Color Names: Indigo, Violet, and Yellow
Title Font Name & Category: Mona Lisa Solid ITC TT: Serif
Copy Font Name & Category: Abadi MT Condensed: Sans Serif
Thumbnail of original, unedited image inserted
I took this photo on February 4th inside of my home, with my daughter as the model.
This is a really great design. I love the message you had that went along with your picture. The colors you used work really well with your overall design. I love how you change the colors of the words split complementary. It adds an interesting element to your design. Great job on this assignment!
Here is a link to Brian Stanfill’s project. You should check it out!
https://communicationsbrianstanfill.wordpress.com/
Oh Wow! I love the message of the project. The color scheme really shows throughout the entire project. I like the blue in her eyes, her buttons and the Book of Mormon. I also really liked the text sliding across all three colors as well. The opaque heart really helps it pop out without being out of place. I did a similar opacity format with my new post at https://alexanderpealblog.wordpress.com/. Fantastic stuff.
Jody, I love your design. One place where you’re succeeding is understanding your audience. Your writeup is far more specific than many others I saw and your work reflects that understanding. I especially like how the map in your photo reinforces the message of a worldwide event. I like your color scheme and how it matches the colors in your photo. Again, great work.