Project 5: Logos

Jodi-Parker_P5Logos

Description: Three different logo designs for the same company.

Process: I really enjoyed this project and coming up with different design options and then figuring out how to use Illustrator to make these ideas come to life. My company icon was a lioness, so I looked online for ways I could implement it. I found a lioness face shaped necklace using different shapes and knew this could turn into a unique and cool icon. I played around with the tracing features and used the pen tool and eraser both to come up with the finished result. The crown was added to give a touch of femininity. In the middle design, after typing a monogram I turned those letters into outlines and manipulated the J to fit my design needs. Another exciting thing I discovered was how to type text on an outline for a badge feel. With my typography I used two different fonts to create contrast as well as using color schemes. I also found a lioness running that I placed into illustrator and then used the pen tool to outline the shape of a running lioness.

Programs/Tools Used: Adobe Illustrator

Message: “Running” to communicate strong, courageous, & powerful messages.

Audience: Runlittlejo Communications is a grassroots company instituted and devoted to communicating wholesome and uplifting messages for anyone around the world that will listen.

Top Thing Learned: How to draw using the pen tool

Color scheme: Top Logo: Split Complementary; Middle Logo: Complementary; Bottom Logo: Anagolous

Color Names: Top Logo: Red, Orange, & Teal; Middle Logo: Blue and Orange; Bottom Logo: Brick

Top Logo – Font #1 Name & Category: PT Sans (Sans Serif)
Top Logo – Font #2 Name & Category:
Bank Gothic (Serif)

Middle Logo – Font #1 Name & Category: PT Sans Caption (Sans Serif)
Middle Logo – Font #2 Name & Category:
PT Sans (Sans Serif)

Bottom Logo – Font #1 Name & Category: Onyx (Modern)
Bottom Logo – Font #2 Name & Category:
PT Sans Narrow (Sans Serif)


Votes on favorite logo:
Top Logo = 9; Middle Logo = 9; Bottom Logo =13
My favorite logo: Top Logo

Project 4: Montage

Jodi Parker_P4_Mountain

Description:
A spiritual poster montage using images and type.

Process:

  1. I cropped the mountain image to 8.5×11.
  2. I placed the mountain climber image  on top of mountain image, then I added a mask.
  3. With black paint and a 100% opacity, soft-edged brush, I painted away the hard image edges.
  4. With a larger black brush at different opacity levels, I blended the image into the background, so it produced a subtle contrast.
  5. I then changed images to Black and White 1 and added Photo Filter 2 (a warming filter) to give a sepia tone. I also  played around with levels, vibrance, channel mixer, and selective color until I was pleased with the results.
  6. I also layered background images found at www.cgtextures.com/. I chose Metal Scratches0036 as well as MarbleBeige0052 to create more of a rugged feel. I put an overlay filter on both of these images and also a mask so that I could erase the background off of important features of the images beneath.
  7. I ultimately flipped the mountain image horizontally, after Bro. Pingel’s suggestion, so that I could have better flow from text to the mountain climber image. I’m glad I did it! I have found that the critique sessions from classmates, teacher, family, and friends are very valuable and I appreciate the opportunity it gives to perfect my designs.
  8. I added some type with two contrasting fonts and put them on top of a rectangle with overlay filter so as to allow more legibility with the words. I wanted to emphasize each line of my text so I chose different effects, colors, and sizes to showcase that. The words “we conquer” were the most important to me so I used a drop shadow and high value in color to bring it out.
  9. Programs/Tools Used: Adobe Photoshop

Message: I wanted to send a message that we all have the capacity in ourselves to conquer anything we set our minds to.  I wanted to visualize to my audience how empowering it is to overcome any “mountain” that comes our way (metaphorically speaking).
Audience: Anyone inspired by nature.
Colorized/Filter applied and where: I decided to add a Gaussian Blur filter on the mountain climber image.
Color scheme : Monochromatic Color Name: Black and White with Warming Filter (81)
Top thing learned: How to gradually blend two images by applying masks to images.
Font #1 Name & Category: PT Serif Caption Regular & PT Serif Regular– Serif
Font #2 Name & Category: PT Sans Caption Bold – Sans Serif

Thumbnails of Images used:

  Grand TetonRisultati_di_ricercaMetalScratches0036_1_LMarbleBeige0052_L

Sources (Links to images on original websites):

http://tetonclimbing.blogspot.com/2013_06_01_archive.html

http://www.conversionidigitali.it/analytics/seo-con-analytics-e-webmaster-tools.html

http://www.cgtextures.com/

Project 3: Photodesign

P3_Jodi Parker

Description: Demonstrate useful photography skills, including editing. Incorporate those skills to showcase a quality image, a consistent color scheme based on that image, some text, and a few design elements.

Process (Programs, Tools, Skills): I began by sketching out an idea and then selected a color scheme that would best suit the plan from the Visual FOCUS book, I decided on Split Complementary.  I took a photo with appropriate light, sharp focus, and nice composition.  I used my Nikon D60 camera to accomplish this, and then imported the photo into Photoshop and used editing techniques: levels, sharpness, saturation, and color balance. I learned a lot using color balance & selection tool and how I could fine tune a few details of my photo to help support the color scheme by making the buttons on the yellow coat indigo, and adding a touch of violet to the lining of the coat sleeve. Then I designed an 8.5×11 layout that included my photo, text, and repeating design elements. I incorporated my color scheme title, color swatches, and color names into my design.  I used the eye dropper tool and adjusted the color in the color picker to match a little more accurately. I loved the contrast that these bold colors demanded. After going through this process it was fun to see the vision I started out with come to fruition.

Message: I wanted to create a vibrant poster for a social media campaign that I recently read about in the Deseret News. I wanted to show a contemporary, yet playful understanding of the color wheel that would be memorable when seen.

Audience: Any person who has read/discovered the Book of Mormon and has an account on any social media platform.

Top Thing Learned: I learned a lot about the composition of photography. I also learned how to edit the image to keep quality and enhance the overall appeal by using Photoshop.

Color Scheme: Split Complimentary Color Names: Indigo, Violet, and Yellow

Title Font Name & Category: Mona Lisa Solid ITC TT: Serif

Copy Font Name & Category: Abadi MT Condensed: Sans Serif

Thumbnail of original, unedited image inserted

2015-02-03 14.48.16

I took this photo on February 4th inside of my home, with my daughter as the model.

P3 Activity: Photography

Jodi Parker-01-Light-Outside

Light 1: Outside

Jodi Parker-02-Light-Inside

Light 2: Inside

Jodi Parker-01-Focus-Foreground

Focus 1: Foreground

Jodi Parker-02-Focus-Background

Focus 2: Background

Jodi Parker-01-Composition-Grid Lines

Composition 1: Thirds

Jodi Parker-02-Composition-Lead Room

Composition 2: Lead Room

This photography activity was a good challenge for me. I have never really picked up a camera with the intent to shoot professional quality photographs. I liked having tutorials and learning about how to produce images to use in my designs. For my outside shot I metered the sky to be sure it didn’t get blown out. The weather was overcast, so I found that using the edits in Photoshop helped provide the contrast between the snow and sky. I used natural light inside of my dining room to capture the map with the Eiffel Tower – I had fun with this one! The options through using selective color really helped me get the vibrant and bright colors I was looking for.

At first, I was extremely intimidated to do the foreground and background photographs, but quickly realized it wasn’t as difficult as it seemed. I found my brother-in-law, who knows a lot about photography and he helped me understand how to use my camera to get the results I needed. I think that the foreground picture turned out very interesting and I would like to continue playing around with this new way of focusing. In the Composition category I settled on a photograph of the playground in my backyard which lent itself naturally to the rule of thirds. Finally, for my lead room shot I took a picture of my daughter facing into the frame and placing her eyes and the Book or Mormon on the grid line.

Project 2 – Event Ad

P2_Jodi Parker

Description:

A color full-bleed fundraising and promotional event ad using only Microsoft Word and a scanner.

Process:

I scanned the bike image, and imported it into Microsoft Word then deleted the background I didn’t want. This feature wasn’t perfect and left a few bare parts that were difficult to get back into graphic. To remedy the said situation, as well as the fact that I planned a specific color scheme, I decided to recolor the image with accent color 6 and used a dark gradient base background underneath to fill in the wholes from the previous process. By using these effects I wanted it to appear as if the bikers were riding out of a ripped page. After altering the image to my satisfaction, I added an angled green rectangle with a white font to draw attention to the title of my event and other pertinent information. Three gradient lines with contrasting color and graduating weights were added underneath to add more emphasis & repetition. The three bikers in the image naturally added rhythm and followed the rule of thirds. I chose two different fonts for visual interest, and in the body copy chose to use bold and all caps for specific words to bring out their importance to the event. I was pleasantly surprised at how much can be done in the page layout setting and hidden design features of Microsoft Word. I really enjoyed playing with image recoloring and filters. I now feel confident that I could produce professional looking fliers & ads using these techniques.  Programs used were: Microsoft Word, Dell Home Scanner, Adobe Acrobat XI version 11.0.0 to convert PDF to JPEG.

Message:

I have been commissioned by the American Diabetes Foundation to help raise money for the cure of Diabetes as a satellite bike ride of the Tour de Cure where I live. I wanted my audience to be excited about doing something they love to do while donating money to a good cause.

Audience:
Anyone who enjoys biking and feeling good about raising money & awareness for the Cure of Diabetes.

Top things learned:
I learned how to scan properly, and found that designing in Microsoft Word is possible.

Color scheme and color names:
Analogous
Lime, Yellow, & Gold

Title Font Name & Category: Birch Std – Serif

Copy Font Name & Category: Bangla MN regular & bold– Sans Serif

Scanned images used,  sources, original sizes:

This image was scanned from January/February 2015 Road Bike Magazine. I used a Dell, 2155cdn home scanner to scan my image. The original image scanned, in inches, was 7.66″x10.4″. I scanned it at 300 dpi resolution. Image final scan, in pixels, was 2,343 x 2,471.

A4_Jodi Parker

Project 1 Flier

Jodi Parker InDesign Flier

Description:
This flier, in black and white, is meant to publicize an upcoming Graduate Leadership Conference.

Process:
The first process in designing this project consisted of sketching 4 different layouts options. After selecting which  sketch portrayed the focused message and appealed to the audience I began creating the design in Adobe InDesign. I used square and rectangular boxes which were specifically organized and colored  to create good flow and contrast.  I chose to insert the image inside of a circle to create a spontaneous, yet memorable focal point. In the focal point text my professor suggested using a drop shadow, which I did, and I was happy with the result of how it entered into the image while keeping the line proximity in check with other letters in the word. The typography, varied in weight and size, helped create interest and dimension. I was careful to use good alignment. My overall objective was to create an obvious contrasting focal point with supporting flow into the important details such as Date, Time, Place and website.

Message:
My message is that a Graduate Leadership Conference is happening. My target audience are graduates: why they should consider coming, how to register, and most importantly how the conference can make them more marketable.

Audience:
Graduating Seniors, the majority in their twenties.

Top thing learned:
I learned the importance of tracking, kerning, leading, and how it plays into alignment.

Title Font Name & Category:
Avenir Next Demi Bold, and Avenir Next Condensed– Sans Serif

Copy Font Name & Category:
Avenir Next regular, medium, italicized– Sans Serif

Links to all images I used in this project:

  1. https://130.commbyui.org/wp-content/uploads/2013/01/JuliePeterson-Leadership-conference-business-rexburg-Idaho_7643-as-Smart-Object-11.jpg
  2. https://130.commbyui.org/wp-content/uploads/2013/01/VouantLogo1.png

Diamond in the Rough

Picture in your mind all of the beautiful & different shapes a diamond can be cut into. If you had to quickly determine which shape you would choose if you got to be known at the end of your life as one of these shapes, which would you pick? I would like to point out that all of these shaped diamonds are beautiful and priceless and have each had to go through a refining process.

fancy_cut_diamonds

Now some questions to consider, what if all of the diamonds in the world could only be cut one way – like round? Wouldn’t it be boring? I think you can see where I’m going with this. One of the phrases we use in life about potential is “she’s a diamond in the rough” – which would literally mean a piece of coal, but figuratively speaking mean someone who is going to become something amazing. So have you decided shape do you think you would be? How do you express yourself in your own unique way? You may have some things in common with your friends, but I am confident there are also just as many differences. Some of us are small, some of us are tall; some may prefer brown skirts, others of us like black; Some have been blessed with a tender and soft heart, others with bold and unwavering devotion; Some of us are spunky and know how to get to work and get ‘er done. Others have the gift to make things light and fun. Which shape do you like to sparkle in? For each of us there is a unique way that we will feel most capable of “coming unto to Christ and being perfected in Him”. Let’s not fight against those capabilities but magnify them & embrace them.

And on the other hand let us appreciate the other people we admire for their unique examples and then use this understanding as we work together to perfect ourselves. We don’t all have to be the same. Each of us is enough being uniquely who we are inside & out– we don’t all have to be the same “shape”. Isn’t that refreshing? We can each ultimately become the diamonds we are meant to be as we handle the pressures of life, but in the end our shapes will be specific to whom we have always been, even before the world began.

!A word of caution! How many of you know what a cubic Zirconia is? Cubic zirconia—commonly called CZ—is widely used as an inexpensive diamond substitute. I found this quote from Macys.com when researching about diamonds: “There’s no need to shell out the big bucks for a diamond dazzler. Cubic zirconia jewelry offers a unique eye-catching shimmer without having to break the bank.” To the untrained eye, a brand new CZ looks like a real diamond. This is why many people substitute them for the real thing. The two substances may look similar—especially when new and clean—but they’re not! Unlike diamonds, CZ’s scratch and become dull and lifeless over the long term. They don’t sparkle like real diamonds either once you’ve worn them for a bit. The world would have us believe that superficial things are real and that we can sacrifice quality. Please DON’T BELIEVE it. The world is the big and spacious building we read about in Nephi’s account of the tree of life. I think sometimes when we pick up a magazine and see the flawless faces of the models it’s hard not to believe the little lies that Satan places in our thoughts, that we are ugly and not good enough. That we will never be that good. What we don’t see is the unhealthy habits or the air brushing techniques that accomplished the flawless look. It is hard to see the picture for what it truly is. It looks like a diamond, but it’s really only a CZ right? Would could use this example with countless other things.

Let’s put all of these ideas together. A CZ would probably go through the motions of going to church and taking the sacrament, but not ever develop a deep rooted testimony. A flawless and uniquely shaped diamond in the rough, might look like this depending on our strengths. Some may show love to God by reading their scriptures diligently, others will want to do something like go on a hike and feel reverence for the creations that God has given to us to enjoy. A few others of us will find it easy to be a cheerleader with encouraging words when others feel down; some of you will find it easy to reach out and give someone a hug or make them a favorite treat to demonstrate how much you care. As we embrace that we truly are a diamond in the rough, it is easier to stay focused on keeping the two greatest commandments to love God and love one another. Our brother, Jesus Christ’s, perfect example of humble confidence is one for each of us to strive for no matter what cut we are. He had the humility necessary to glory in “His father”, and then through that found the confidence He needed to heal lepers, feed the hungry, give the blind their sight, walk on water, teach forgiveness, and help the homeless. He is there for us, waiting with arms open wide. He will mold our lives and change our willing hearts. He will safely guide us and gently lead us through our “roughness” until we are ready to stand before Heavenly Father at the end our days as a uniquely shaped & sparkling diamond. I know this is true for each of us!

A few thoughts about mortal bodies

bodyThe other day our family was having a dinnertime conversation to which JT posed a question after the topic of birthdays came up. He said, “Mom, what day was I born on?” Finding this question puzzling since I knew that he knew the date of his birthday I reminded him, “February 26th.” He had the happiest most amazed look, and exclaimed with his sparkling eyes and raspy voice, “I was born on my birthday!” Of course this produced a round of laughter. Isn’t child like wonder a magical thing?

When I was a little girl, one of the questions I remember wondering to my parents was, “Why didn’t you name me a cute and more common name like Stephanie?” To which I felt like I was given a few unsatisfactory explanations, until one day my mom finally said; “We had a couple of names in mind, and we just thought you looked more like a Jodi than a Penny”. After that I decided that my parents chose the perfect name for me. My brothers and sister still call me by my nickname, “Jo”. Some of us have often heard the phrase, “just your average Jo” when referring to someone that is typical or common. A few years ago I connected something, I had an ah-hah moment when I realized; this is totally true about me! I let the idea roll around in my head until it stuck to my inner thoughts. I genuinely felt ok about it all because I tend to want to comfortably blend in most of the time. I wonder if any of you have ever felt this way too at times, even if your nickname isn’t Jo? I’ll explain later how this relates to my talk, so be just be patient with me.

But for now, I would love to take time with you to tap into our inner birthday child wonder and rediscover how awesome it is that we were born on our birthdays!

It’s actually amazing isn’t it that we were born and are living here on earth at this time? If we really have a testimony of the Plan of Salvation, in particular that we lived in Heaven as spirits before we came to earth in mortality, this notion is reason to celebrate big time! This is our chance to see how we are going to continue to choose Jesus Christ as our Savior, we know from what we’ve been taught that we did choose to follow him before we came and that is why we were given the privilege to receive an earthly body. We have been waiting a pretty long time to get our turn to see what we can do around here, somewhere roughly around the 6000-year mark. This is one of the reasons I want to believe that birthdays can still be just as magical at 39, 6 or 73 after all it’s the anniversary of the day you and I received these bodies we came to church in today, the bodies that were created in the image of God as we’ve been taught.

In His conference address entitled, “Decisions for Eternity”, Russell M. Nelson gave a beautiful description of these bodies that house our spirits. He said, “My professional years as a medical doctor gave me a profound respect for the human body. Created by God as a gift to you, it is absolutely amazing! Think of your eyes that see, ears that hear, and fingers that feel all the wondrous things around you. Your brain lets you learn, think, and reason. Your heart pumps tirelessly day and night, almost without your awareness. Your body protects itself. Pain comes as a warning that something is wrong and needs attention. Infectious illnesses strike from time to time, and when they do, antibodies are formed that increase your resistance to subsequent infection. Your body repairs itself. Cuts and bruises heal. Broken bones can become strong once again.” End quote. Isn’t this a WONDER?!

Elder David Bednar enlightened us with something very serious to consider during his conference address from April 2013, “As sons and daughters of God, we have inherited divine capacities from Him. But we presently live in a fallen world. The very elements out of which are bodies were created are by nature fallen and ever subject to the pull of sin, corruption, and death. … And yet we are dual beings, for our spirit that is the eternal part of us is tabernacle in a physical body that is subject to the Fall. As Jesus emphasized to the Apostle Peter, The spirit indeed is willing, but the flesh is weak (Matthew 26:41).Because a physical body is so central to the Father’s plan of happiness and our spiritual development, Lucifer seeks to frustrate our progression by tempting us to use our bodies improperly. The very tool he does not have is thus the primary target of his attempts to lure us to spiritual destruction.” Close quote.

Unfortunately, this is true, and as I’ve gotten older I’m see that the world’s influences swim upon us in big waves as we are trying to remember this. I want to again accentuate Satan and his followers didn’t get the honor of having an earthy body and they are more than jealous! I’m sure they are delighted to see things like: addictions to food, drugs, gaming, pornography; media influences that mock virtue; infidelity and immorality; and domestic violence and abuse to name just a few. These are all things that Satan and his followers throw at us, whether we are watching, participating, or a victim of somebody else’s choice these are a reality. All of these and more can truly leave us heartbroken, confused, and questioning.

Elder Russell M. Nelson gave us hope when he acknowledged, “Mistakes happen. Errors are made. Sins are committed. What can we do then? We can learn from them. And we can truly repent [and I am going to insert her forgive ourselves and others]. We can change our behavior. Our very desire can change. How? There is only one way. True change, permanent change, can come only through the healing, cleansing, and enabling power of the Atonement of Jesus Christ. He loves you, each of you! He allows you to access His power as you keep His commandments, eagerly, earnestly, and exactly. It is that simple and certain.” End quote

Our flesh and bones were the first gift we received in mortality. We only get one body. We must be watchful to not believe the lies of negative and destructive behavior or thinking that Satan places before us. In YW each week we recite, “We are daughters of a Heavenly Father who loves us, and we love Him. We will stand (this sometimes means literally with our bodies) as witnesses of Him at all times, in all things, and in all places. It is true for sons and daughters alike and no matter what age we are! As we keep God’s commandments, we prove that we are worthy of our destiny to become like Him. We all matter and we each have a unique purpose, Heavenly Father loves us! IF this is true, and my testimony is that is absolutely is, that means that individually we can do amazing things that will become extraordinary when joined together as followers and disciples of Jesus Christ. We matter! Nobody is just an average Jo- not even me!

Lastly, I would like to say, “happy birth day” to each one of us. It is my testimony that God does have a plan for us. It was presented to us before the world began. We have been waiting for our turn to come here and have this experience to prove our willingness to continue to follow the Savior in these latter days! Our bodies, no matter the current condition, are amazing. Let us not take for granted the gift and opportunity it is to be living the mortal experience. Let us be grateful for the challenges our bodies give us to remind us that at least we have one. Let us have respect for them and other people’s and treat them with dignity and virtue, never to defile the miraculous gift for what it is. It is my hope and prayer that we may each cherish every day of our mortal lives and be found as one ready to become who the Lord needs us to be as we help the rest of our spirit brothers and sisters throughout the world understand this important truth.

You’re gonna hear me RoAr

Dear Satan,

I heard a great quote once from a lady I greatly admire. Julie B. Beck told all of us women at BYU Women’s Conference,  “I have said lately that women are like lionesses at the gate of the home.  Whatever happens in that home and family, happens because she cares about it and it matters to her. She guards that gate, and things matter to that family if they matter to her.” Guess what – I believe her! I even put a picture of a lioness in my room where I see it every day as a reminder.

lioness

So Satan, I know you like to make me feel like I am a crappy parent and that what I do isn’t making a difference. I know you like to whisper negative thoughts into my ear about how I don’t contribute to society because all I do is stay home all day and that I should go get a job or go back to school and get a career so I can drive a fancy car. I know you want me to believe that my kids don’t listen to a word I say or care about things that are important to me. I know you are the one that tells me it’s ok to be upset and angry and overwhelmed when things don’t go my way or my house is a complete disaster.  I know you are trying to keep me so busy and tired that I don’t want to stay awake to read my scriptures or pray when I go to bed at night. I know that you are the one that tells me that FHE was a failure when kids fight the whole time, or that when our family only reads one verse in our scriptures for family scripture study because we slept in too long that we aren’t dedicated enough. You are the one who tells my kids that they are a loser or aren’t good enough. You are the genuine author who puts naughty lyrics to a catchy tune. You are the one who makes us all feel worthless and alone and like failures. I really don’t like you, you know that? You really get on my nerves.

I have faith in the idea that Sister Julie B. Beck counseled.  You can count on me to do everything in MY POWER to keep YOU out of my home because I care that all of us acquire and strengthen our own testimonies of Jesus Christ.  I care that we remember that we are children of a Heavenly Father who loves us. I care that we keep our covenants. I care that we are surrounding ourselves with wholesome and uplifting things. I care that we are good friends as well as choose friends with high gospel standards. I care that we learn to love and serve each other.  I care that we follow the prophet. I care that we have a desire to represent Jesus Christ and serve a mission to share the gospel with others. I care that we understand that the Family is of God. I care that we hold fast to the knowledge that marriage is between a man and a women that love, honor, and devote themselves to each other. I care that we are preparing ourselves to go to the temple. I care that we keep the commandments and are honest, hard working, and humble. I care that we know how much power can come through scripture study and prayer. I care that we care about good grades and want to continue learning for the rest of our lives. I care that we participate in activities that will keep our bodies healthy and strong. I care that we acquire talents that will give us confidence now and the ability to serve later. ALL of this matters to ME! So watch out, “You’re gonna hear me Roar…louder than a lion cause I am a champion.”

Sincerely,

Jodi

p.s. Please thank your friend, Katy Perry for the chorus of her new song that I quoted above… It reminds me of being the Lioness at the gate of my home. Actually, while you’re at it, will you let her know that I am NOT a fan of her morals or dress code. Thanks that will be all. 🙂